Press kit.
Everything you need for a story.
Boilerplate, fact sheet, founder bio, and brand assets, all copy-paste ready. For interview requests or anything not linked here, email press@soundsense.app.
Company description.
Drop-in ready.
SoundSense is an iOS sound awareness app for deaf and hard of hearing users, built at Rochester Institute of Technology alongside the National Technical Institute for the Deaf. The app recognizes the specific sounds that matter in a user's life, understands context like time of day and location, and scales alerts to urgency, all entirely on-device, with no audio ever leaving the phone. SoundSense will be free at launch, with paid upgrades planned.
Short version (tweet length): SoundSense is a sound awareness iOS app for deaf and hard of hearing users. 100% on-device. Built at RIT with NTID.
The basics
in one place.
Aaron Guss,
founder.
Aaron Guss is the founder of SoundSense. He is a graduate student in the MIS program at the RIT Saunders College of Business, with minors in Artificial Intelligence and Entrepreneurship.
SoundSense started as a class project and continued because the feedback from the NTID community at RIT was consistent: existing sound detection apps treat every sound the same, and the people who depend on them deserve better. Aaron is building SoundSense as a product, not a demo, with feedback from the NTID community at RIT.
Aaron is available for interviews on accessibility, deaf-community product design, on-device machine learning privacy, and student entrepreneurship.
Logos and images
for your story.
Logo pack
SVG and PNG. Wordmark, icon-only, and reversed-on-dark variants. Cream and caramel color versions plus single-color black and white.
Available on request. Email press@soundsense.app.
App screenshots
iPhone mockups of the live app: home screen, detected-sound card, timeline, custom training flow, urgency-scaled alerts. All in @2x and @3x.
Available on request. Email press@soundsense.app.
Founder headshots
High-resolution portraits of Aaron Guss for print and web use. Indoor and outdoor variants.
Available on request. Email press@soundsense.app.
Brand guidance
Color palette, typography (DM Sans + DM Mono), voice notes, and a short list of do's and don'ts for writing about SoundSense.
Available on request. Email press@soundsense.app.
If a specific asset is not in the kit and you need it for your piece, email press@soundsense.app and we will send it over same day.